ProSiebenSat.1 Media is a venture capital fund based in Munich, focusing on later-stage investments in Sportstech and Fitness companies. They have backed firms like Urban Sports Club. Leveraging their expertise in entertainment and digital consumer brands, ProSiebenSat.1 uses advertising to gain shares in young digital companies. Their strategy combines TV reach and advertising power to build successful digital consumer brands, supported by 7,000 employees.
